Steve Jobs and Tim Cook – Different approaches

Scott Forstall’s departure announcement from Apple might be just the first step in a major shakeup at the California’s employee line up. Forstall was Apple’s chief of mobile software development and a Steve Jobs loyalist. Steve Forstall’s exit decision is reported to be a result of his abrasive style and resistance to collaboration with other parts of the company.

In addition to Forstall’s ouster, Apple has also fired its retail chief, John Browett, which might be a welcome relief for the retail employees as they were reported to be unhappy with his policies. Apple CEO, Tim Cook seems to be shunning the internal politics engulfing the company, which has always strived for providing good customer service rather than looking at the profit indexes.

Apple is looking at a complete change in authority after the exit of Forstall and Browett as Eddy Cue, who was heading Apple’s music presence and iCloud services will now assume control of another section; Maps and Siri services. Craig Federighi will combine his efforts with Cue to take responsibility of the desktop, smartphone and tablet software. Bob Mansfield, who was brought back by Cook from retirement will lead a new group, Technologies, which will work on wireless technologies.

After Forstall’s exit, Apple will place Jonathan Ive in-charge of the software and hardware design. Reports suggest that Ive’s reign will witness the replacement of the textures, which are present now, by clean edges and flat surfaces. Ive is touted to favour the industrial design aesthetics for the user interface of Apple devices.

Apple CEO, Tim Cook will take charge of the retail department till Apple finds a new retail chief. With Forstall and Browett exit orders, Cook might be hinting the Apple chiefs to take control of their departments more efficiently.

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