Rising like a phoenix from ashes…Nokia finds its own ground in smartphone market

So who’s deriving the benefit from the Apple – Samsung patent war? No, it isn’t Apple. Its Nokia. Yes, Apple has won the case and received $1 billion in damages from Samsung, and seems to have emerged to be a market giant, but Nokia isn’t shaking in its boots. Here’s why?

Nokia Windows Phone is quite distinctive from the iPhone. While Android and iOS interface features pages of small app icons that can be swiped, Windows Phone has large, colourful live tiles that morph as the phone is synced with real-time information.

The appearance of Nokia phones itself is unique. The Nokia Lumia 900 looks nowhere similar to the iPhone, with sharp edges, quality materials; whereas the Samsung Galaxy Nexus has rounded corners – very similar to the iPhone built-up.

Nokia has a strong portfolio of patents to protect itself. The design distinction is a clear plus for Microsoft and Nokia which are trying to make a comeback to capture the smartphone market, while also trying to remain original in a market interspersed with perpetual patent wars.

Nokia and Microsoft are expected to announce the launch of a high-end Lumia phone during an event on September 5 in New York. The next Lumia phone is likely to include the new version of Windows Phone OS.

Owing to the patent war verdict, on Monday, Nokia’s stocks rose more than 11% in European trading hours, with US-listed shares tipped to gain just as much when Wall Street opens later.

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