Facebook is the most used application on phones

CEO of Facebook Mark Zuckerberg has rubbished the rumours that Facebook and HTC are preparing to launch a co-branded Android smart phone sometimes next year.

At the company’s first ever earnings call, Zuckerberg said that it would not really make much sense to build a Facebook phone. He further pointed over to the fact that Facebook is the most used application on all platforms thereon every phone out in the market is a Facebook phone.

Zuckerberg further explained the fact that the company at the present moment was now content to work with big time smartphone players to make Facebook an integral part of the mobile experience for smartphone users. He emphasised that the company will be supporting and working closely with Apple.

Last year back in November, rumours of Facebook and HTC working together to develop a smartphone codenamed Buffy that would hit store shelves in 12 to 18 months fever-pitched. The anticipation had grown to extent that some designers had begun mocking Facebook phone concepts.

However, Ben Evans, an analyst with Enders stated that a Facebook phone would be a disaster for the company. He elaborated by saying that a brand specific hardware would be a terrible idea and would be a diversion from fundamental problems that Facebook is facing like choosing the right model and integration of Facebook with other Mobile Applications.

Zuckerberg, however, did promote the importance of mobile in Facebook’s strategy. Investors have been concerned in Facebook’s strategy to make money from its mobile users.

He concluded by saying that the native Android Application is the third prong of its mobile strategy after iOS and mobile web, and users can expect one before too long.

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