Apple is conquering new frontiers everyday since the release of the iPhone 5. The California company was named as the coolest brand by the British public derailing the six year run of Aston Martin in a poll conducted by CoolBrands. Apple seems to be enjoying the march of success after breaking sales records with the iPhone 5.
The technology brand was followed by Youtube and Aston Martin while Twitter gained fourth place and Google was placed at fifth. CoolBrands conducted a survey asking 3,000 British consumers and a panel of 39 key influencers to vote for the brand that they thought was the coolest of a shortlist of 1,200 brands. Each brand was awarded points for innovation, originality, style, authenticity, desirability and uniqueness.
Stephen Cheliotis, chairman of the CoolBrands expert council said, “It is interesting that in this age of austerity our perception of cool has increasingly shifted from aspirational, luxury brands to free or more affordable brands that provide us with pleasure. The presence of the online brands like BBC iPlayer, Twitter, YouTube and Skype are a great case in point.”
Apple’s iPhone 5 was greeted with long queues in the UK when it went on sales at retail stores on September 21. Apple has been on a dream run with the share prices running on a high price after its launching spree of devices and software.
Surprisingly, Facebook does not feature in the top 20 of the coolest brands, it might be due to the company’s disastrous début on the US stock market. Luxury brands such as Ferrari, Chanel and Vivienne Westwood moved down the list from their previous rankings. Apple on the other hand, is making its own story and seems like it has redeemed itself in the eyes of the UK people.
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