LG’s revival strategy – Optimus G

The options of the smartphone users are growing with every day. After the release of iPhone 5, Razr I and the leaked news of the release of Samsung Galaxy S4, LG has unveiled its new offering Optimus G hoping to revive its status in the technology market.

The Optimus G comprises a 13 mega-pixel rear camera which is voice activated, in addition to a 4.7-inch screen with a sharper picture quality. The new smartphone is powered by Qualcomm’s quad-core, Snapdragon processor and associates to a faster wireless network. The device will operate on Google powered Android system.

The phone is priced at £550 ($894) and will be available in Japan next month followed by sales in the US in November. LG’s mobile business president, Park Jong-seok said, “The Optimus G is our flagship phone with a competitive edge. We are trying to make phones differentiated from our rivals.”

LG has supplied display screens for its competitor Apple’s products, iPhone and iPad. The South Korean company was third in the smartphone market before plummeting out of the race to be overtaken by Apple in the high-end market and China based ZTE Corporation in the low-end areas.

LG suffered a loss of nearly £550 million in 2010 and 2011 as the previous Optimus smartphones failed to make a difference in the highly evolving
Android market.

LG will hope that Optimus G will change the trends for the company and generate fortune for the South Korean smartphone manufacturer.

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