T-Mobile banking on the success of iPhone

The release date of iPhone 5 has encouraged mobile carriers to offer money-saving deals on talk, text and data plans. T-Mobile has introduced a plan which saves the consumers $1200 (£750) over a two-year contract on an unlocked iPhone.

T-Mobile is not the official network provider for the iPhone 5 in the US, though its parent company, Deutsche Telekom AG carries iPhone all over Europe. The biggest hindrance for T-Mobile USA has been its incompatibility with Apple’s iPhone hardware.

T-Mobile has managed to serve iPhone users for five years, but now with the scheduled release of the iPhone 5 the company is looking to expand its already wide customer base.

With the current announcement T-Mobile is planning a marketing push for its services. The new plans will save the users $50 (£30) for a month which when calculated over a two year contract will amount to $1200 (£750).

T-Mobile is introducing a store within a store concept for iPhone users, where trained T-Mobile salespeople will be able to guide the consumers on unlocking. This move by German company has shocked technical experts as it is not the official carrier of iPhone 5.

T-Mobile has also introduced a new feature which will allow the users to make and receive calls through Wi-Fi in absence of mobile network on their phones.

The company has also adopted the oldest gimmick in the sales book by comparing their plans with their rival AT&T. The result of the comparison puts T-Mobile ahead of AT&T and its other rivals.

T-Mobile has also relayed that Sprint and Verizon phones will have limited functionality on their network. These plans are for applicable for iPhone users in the US, UK users might have to wait for another announcement.

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