BlackBerry 10 release on January 30 can be caught on Research In Motion’s official newsroom. Interested watchers will be directed to the live webcast for the show, which will kick off at 10am ET on Wednesday. For the BlackBerry 10 launch, RIM is hosting media events in four continents spanning prime locations such as New York, Toronto, London, Paris, Dubai, Johannesburg, Jakarta and Delhi.
RIM has been pushing hard to make its BlackBerry 10 launch into a blockbuster of sorts what with revealing the names of every TV broadcaster, film studio and music label that is associating with it for the new OS. RIM has also pushed to stock its BlackBerry World app store, offering rewards to developers who port their apps over.
Ahead of the BlackBerry 10 launch, RIM has unveiled the revamped BlackBerry App World which promises to offer a wide variety of movies, television shows, and music all under one convenient umbrella. BlackBerry World will initially partner with many studios including 20th Century Fox, Universal Studios, and Walt Disney Studios, and offer most discs for purchase or through rental, though the service will only be available in the US, UK, and Canada to start with.
BlackBerry 10 has been awaited what with innumerable speculations on the specifications of the phone which was reported to look similar to the iPhone in leaked images that were doing the rounds last month.
With the BlackBerry 10 launch, RIM plans to regain its market share as the preferred smartphone, which had faded in the recent years, as Apple and Samsung have scooped up the market. With just $2.9 billion in its kitty, time is running out for RIM to launch BlackBerry 10 and get back into profitability. Will it, won’t it?