Apple Inc’s advertisements have always drawn divided opinion in the past but the latest ‘genius’ Olympic ads have managed to annoy everyone.
The ‘Genius’ Olympic ads include three Apple commercials aired during NBC’s Olympic coverage on Friday in the United States, which have found a way to annoy everyone with reactions ranging from ridicule to horror. The ads feature an Apple Store employee ‘Genius’ who has to help naïve Mac users to create videos and other simple tasks.
Famed Apple fan and observer John Gruber said, “They don’t appeal to me. They’re not cool. But they’re not supposed to be cool, and they’re not targeted at existing Mac users.” The tech website The Verge said, “They feel intellectually cheap. We have no idea how these got greenlit, much less how the company decided they were worth paying for a fraction of the $1 billion NBCUniversal made in Olympics-class airtime this year.”
The earliest one started with the ’1984′ Superbowl clip introducing the Mac followed by the Mac vs. Pc campaign, both drawing huge criticism and labeled flop my vast majority.
Check out the Apple ads here-