What’s happening with Apple and Google these days? Recent tech news suggests Apple is exploring alternatives to Google owned applications, after the announcement that YouTube will no longer feature in the new iOS system but will be available to download manually.
The latest tech news comes just months after a similar statement by Apple that it would be dropping Google Maps from it’s future operating systems, in favour of its own maps application, which is currently underway.
YouTube has been part of the Apple toolkit furniture form its earliest iPhone models when the only apps on the platform were the ones created by Apple. Removing it from the home screen is a major change in user experience.
An Apple spokesman said: “Our license to include the YouTube app in iOS has ended, customers can use YouTube in the Safari browser and Google is working on a new YouTube app to be on the App Store.”
The sudden decision by the brains behind the iPhone 5 to distance itself from Google is a new strategy, that incorporates a closer working relationship with Facebook; a recent statement was made by Apple that it would integrate the social network into iPhones and iPads.
Tech experts proclaim this is a positive move from Apple, which may have grown tired of paying for the Google license agreement and wish to concentrate on providing its own online video platform with updated software and additional user-friendly features.
Previously a close tech partner, which shared board members with Apple, Google now has to come to terms with being in direct competition with Apple, specifically in the smartphone market via its Android operating system.
So what does the future hold for YouTube: will it survive without Apple or will Google see this termination of partnership as a challenge to rethink its strategy and remain a dominant force.