The social networking giant says the new feature will allow mobile app developers a new way to “grow their business with an ad unit that helps them reach and reengage their users.”
According to Facebook, in the past month they have sent users to the Apple’s App store and Google play 146 million times due to clicks from newsfeeds, bookmarks and the Facebook App Centre.
“Mobile ads are an additional way to drive people to apps,” said Facebook engineer Vijaye Raji. “When a person clicks on one of these ads, if they do not have the app installed they will be sent to the App Store or Google Play to get it.”
Application developers can advertise their programs to Facebook users, who will be directed to the app store for their mobile handset when they tap on the advert. Facebook will charge developers for each ‘click’ on the ads.
If you want to start a mobile app campaign on Facebook, choose your application and audience within Facebook’s App dashboard, select your payment method and then start your campaign.
Recently, Facebook has brought gambling apps to British users with the launch of Bingo Friendzy, made by Gamesys. Bingo Friendzy allows its users to play Bingo for real money.