Apple seems to adopting a new sales strategy for Black Friday

Apple’s Black Friday sales strategy has crossed international boundaries as the California giant has put up Apple devices and accessories on sales for Black Friday in Australia and UK in addition to the USA. The prices of the products available for sales on Black Friday will be available on November 23 according to the information displayed on Apple’s website.

Apple has widened the retail circle on the products as the technology giant has provided various avenues for the Black Friday sales. Apple has depicted physical stores, online store and an iPhone application to make the purchase on the one-day sale extravaganza. The day after Thanksgiving is referred as Black Friday in the USA and amounts to an enormous shopping spree.

Apple store has included a holiday gift guide which accounts for the same prices of products as before, but provides free shipping. The opening page of the Black Friday sales read, “The one-day Apple shopping event is Friday 23 November. Get ready to give. Shop online or at your favourite Apple Retail Store. We’ll help you make the most of the day, no matter how you shop.”

New York City-based Apple shop, Tekserve is transforming the Black Friday sales day into an opportunity for shoppers to assist people, who were the victims of Hurricane Sandy. Tekserve has collaborated with City Harvest in collecting relief funds for the victims of Hurricane Sandy.

Apple has previously offered Black Friday sales with minimal discounts on its products. Consumers would be looking to third-party retailers, who might offer Apple hardware at lower prices than the manufacturer on Black Friday.

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